Monday, February 15, 2010

Sunday night review...Vogue March '10

Let’s talk Vogue. It is the Chanel of all fashion magazines. So exquisite in its compilation and imagery, many a women have clasped it lovingly to their bosom and sung the sigh of a teenage girl in the throes of her first romance. It is a magazine that solicits visions of style grandeur that the majority of us are never going to afford, but can somehow dream about, if only in our well made replicas. So then why have the last three editions of this ultimate style masterpiece been in my mind, so terribly, terribly wrong? I sat down last night with the latest edition – March, hoping to get to the bottom of it. An hour and several flick-throughs later, I realised I had to first navigate my way through 58 pages of advertisements relieved by only nine pages of stop-start content to get to the first feature - Vogue View, that was not permeated by more ads. Even then it was a bohemian-beach-meets-graffiti-art montage of images best suited to a 20 year old, than a mother-of-two from the burbs. Disappointment flooded me because at this stage, I was too exhausted and uninterested to discover the fabulous delights that lay beyond. Yet, this format of top-end advertising is not new. I went back to an old edition – October ’09 - an edition I had marked for repeat readings, but somehow for some reason the more recent publications have lacked that joie de vive I have come to expect. Have I become far too removed from the sleek and sophisticated existence of the world’s wealthiest fashionistas that I can no longer imagine myself strutting about in the latest Bally ankle boots on page 19? Or, has the best known and most adored publication on the fashion map launched itself so ardently out of the noughties and into tens that it is akin to a Jean Paul Gaultier show-stopper, rather than a working mother-of-two’s dream-catcher?

I persisted in my endeavours and was brought somewhat back to the fold by the Celluloid Couture article on p66. There is no doubt that the eminence of writing in Vogue, more than matches it’s ethereal style quality, and soon I was wrapped up in the opulence of fashion and the silver-screen epitomised by Hepburn and Givenchy and Tom Ford’s A Single Man. If you are resilient enough to make it that far, mid magazine is by far full of the best treats. I went on to discover another appealing article by Natasha Inchley about “fashion falling out with fantasy” entitled Reality Bites p84. My favourite Vogue moment is the Vogue Fashion feature on pg 106 -111. It is here I felt the stirrings of my latent imagination as I fell in love with the Coach tote and Marni acrylic necklace (p107), and wondered where I might find a Nina Ricci inspired anklet boot for under $100 (p108). I will admit the Alexander McQueen platforms on p111 are a tad frightening. I have seen them before in other publications and can’t stop thinking Edward Scissor hands is missing a finger. RIP Alexander McQueen, your brilliance will be missed, but your legacy remains. Oh, and check out the Open Seasons article on p114. If you are into social networking and fashion blogs, which I am, you will love it.

The back half of the mag is more substance in style, lifestyle and beauty. Far be for me to talk up advertising at this point, but I am a bit partial to the Harry Who and George Gross promo on pg 119-121. Their clearance centre at the back of their main store on High Street, Armadale (VIC) is spectacular and well worth a visit or three. The Talks aspect of Vogue (p125-134) leads in with everyone’s favourite Mr Darcy, Colin Firth, and will whet your appetite for film, theatre, music, and the arts. The pre-eminent fashion spread on p164, from which the front cover is derived, introduces us to a new fashion concept - scuba chic. It’s a little bit on the young side for me, and quite frankly I’m not a big fan of anything inspired by deep sea diving. But you might like it! And finally, if you like leather, than you’ll love the spread on p208 which begins with a stunning Hermés number that those of us in the real world can only dream about.

Oh Vogue! Maybe one day I’ll again clutch you adoringly to my breast like Carrie and passionately defend your breath-taking beauty and poetic rhetoric to my own Alexander Petrovsky, but for now I’ll be quietly disheartened, yet financially loyal as I wait for April. Check it out!

Hot Tip: Log onto or (P.S. It’s the same website) and win yourself a $3000 fashion pack including a $1000 to spend on the current GG / HW collection, $1000 to spend on Samantha Willis jewelery and $1000 to spend on shoes at DioDato. If you do happen to win, do let me know so I can be as green as that Jimmy Choo clutch on p60. Oh, and tell them that Milla sent you.


  1. I picked up a friend's Shop Til You Drop before Xmas - it was the November or December issue. I was so disappointed to see that what usually had a great selection to suit all budgets had made a distinct shift to including mostly expensive items. I don't buy magazines very often but this has been a great buy in the past to satisfy my need for affordable fashion inspiration. I'm wondering if it was a permanent change to Shop Til You Drop or just a pre-xmas attempt to raise the shopping dollars spent?
    Love your blog!

  2. AAWF, your name...I noticed that to with STYD although the Feb edition wasn't too bad I tend to ignore the high-end and concentrate on the items I'm more likely to afford. Sadly the latest Instyle went the same way this month and was way OTT with expensive clothing. More than usual. I think many publications start with good intentions then get caught up in the whole celebrity-brand hype. I'll keep you posted...MFxx


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