Showing posts with label Shop til you drop review. Show all posts
Showing posts with label Shop til you drop review. Show all posts

Friday, August 6, 2010

Milla Fox; on my soap box. No more neutrals.


Despite the fact that I am supposed to be reverse saving in preparation for the family holiday to the UK, I have been perusing my local fashion outlets of choice and am absolutely appalled and disgusted over the recent lack of colour in many main-stream retail chains. Actually, I was having this same conversation with the most amazing Angela Vrettas – founder and owner of Scent of Life and colour consultant extraordinaire - just the other day and one that I have repeatedly with my wonderful friend Mel as we lament over the fabulous colour choices offered from our new favourite on-line fashion store, Anthropologie as seen here. It seems as though that someone, somewhere decided that as soon as winter sets in no other colour combination other than black, grey, white, beige and muted variations of whatever colour designers choose to ‘pop’ should be found. Well to be perfectly honest, I’d rather grind rocks with my teeth than blend, lifelessly into the background! The neutral-only notion that dictates what we shall wear and when – Melbourne is particularly notorious for this crime - first came to my attention a good 18 months ago. My fabulous and most excellent cousin Glenda was in town and looking for a new handbag for the up-coming winter season. Despite carrying a perfectly fine black bag over her left shoulder, she immediately began to discard anything with a hint of colour and instead concentrated on anything in shades of tar! Eventually she held up said black bag and asked me what I thought. I thought, I told her, it looked like a black bag. Why did she need another black bag? Why not a red bag, or a blue bag? Because she told me, it was winter, she needed a black bag! Now, we all know that I have nothing against black... I have quite a few pieces of black in my wardrobe – remember the Cue suit. Nor do I have anything against any other neutral. Neutrals are important and everyone should have some because after all, we do not what to look like a circus clown do we? But neutrals should not be the only colour option on offer (are you listening Jacqui E? Witchery?) and excuse me for saying so but a ‘pop’ of colour does not count. I don’t want a ‘pop’ of colour, I want to choose from a whole freakin’ rainbow!

By denying us a variety of colour options, fashion houses no matter how main-stream and budget friendly should not dictate what colour they think is appropriate during any season of the year. Nor should we allow them to turn us into little beige, white, black and grey clones of each other. Colour promotes individuality and adds light to an otherwise sombre winter day. Trust me. If you’ve caught the train into the city during the week, you will know what I am talking about. Sadly, the expectation that we will conform to the neutral hue of the season is not limited to the weather. There are also those who believe that your greatest chance to secure your job of choice is to throw on a neutral and blend into the background. But really, who said we had to wear a black suit and white shirt to an interview? Add a white towel over your arm and you might as well bring your prospective employers the cheque. Why not a well fitted, well presented dress in magenta or green? Or, satin shirt with billowing neck tie in a rich plum? Surely my personality, capability and experiences are best complemented by my ability to put together a professional yet glamorous outfit that screams confidence and self-belief in a colour other than a sunless sky?

In thinking about this issue I remembered a branding exercise I coordinated last year on behalf of women in local government. I asked 250 women who worked in the sector how they would dress local government if local government was a woman. The majority of answers were sadly unsurprising - shades of neutral, mostly black and navy with the odd ‘pop’ of colour for the more ambitious. Sound familiar Country Road? So, the next time you reach for that black winter dress or grey suit with white shirt ask yourself this...are you really trying to blend into the back ground because some said you should or are you stuck in pattern of comfort and convenience because the store you are in actually gives you no other choice?

Milla's Hot Tip: Ok, so despite our frustrations over the abundance of non-colours on offer, the vast majority of us continue to shop main-stream retail chains because we are over-committed, always in a hurry and sometimes have one or two little people hanging off our skinny jeans who are one more store away from throwing a monumental tantrum. But that still doesn’t mean you should compromise your potential or bow to the design whim of your most convenient style house. Once you work out what colours bring out your most fabulous facial features, the world is your oyster. Just as long as you can find the bloody thing. Here are a few stores that I’ve visited lately that offer a plethora of colour choice to start you on your way. Please feel free to add others, and in the meantime enjoy a colourful taste of what could be courtesy of Anthropologie.

Diana Ferrari
ReviewCharlie Brown
Espirit
Sportsgirl (if you are under 35)
Retail chain clearance stores(multiple season discards make for many colour options!)

Tuesday, June 15, 2010

Sunday night review on Tuesday...Shop Til You Drop July '10


Ok, I know it’s not Sunday but I really wish it was...what a day! At least I looked good. I’ve got this working from home wardrobe down to a fine art and there was not a trackie dack in sight, although I am some ways off from flouncing about in a full length day gown alah SJP from SATC 2. Truth be told, I had a hard time motivating myself to write a review for the latest Shop Til You Drop. Partly a reflection on the mag itself – I found very little by the way of fashion that aroused my style sense, and partly because after the excitement of all things shapes and sizes that was June– required reading for anyone who dares cross the threshold of their local shopping centre - the July edition of STYD is a return, somewhat disappointingly, to the norm. Took me by complete surprise actually. It started off with all the right fluff and glitter - Alexa Chung, former sidekick from the first series of Gok’s Fashion Fix lounged on the front cover in all her edgy-glam-grunge glory against a back drop of all my new favourite purple-plum shades, whilst words like “how to splurge smart”, “work in fashion” and "426 of winter’s sexist buys” leapt from the page in embossed and appealing delight! Even the light and bright contents page with its glam jewelled bling, killer heels and must have electric blue chairs shouted promises of fashion, lifestyle and beauty like no other. Yet, as I flicked through the pages on the first run I began to realise that there was little that tempted and teased my heighted need to bolt out the door to find the perfect outfit for the lastest girl’s night out. In fact it took me a good two or three determined, never-say-die read-throughs before I found anything that floated my boat. The latest edition of STYD, while still trying to stay true to the tried and fabulously tested method of delivering how-to on a budget – the “how to get the looks for under $50” really do excel against a backdrop of fashion spreads that are almost way out of my age range let alone price range (!) - featured just a little bit too many high priced items for my usual liking and went a long to camouflaging the treasures that did exists even if in part. This is evidenced by a 12-page dedication to the Australian Fashion Week (Sydney) and all things run-way (pg48-59), and a return to buying “luxe” items – now that the GFC has apparently drifted away on a not-so-still breeze. There was for my mind, an over-concentration on pants in this issue. Now don’t get me wrong, I rather like a good pant – actually I love a good pant, my teeny tiny wardrobe is full of them, but the majority of those that graced the pages of the Shopping Spree feature (pg80-89) were rather scary and I really don’t care what anyone says...I can’t see myself in a pair of jeggings anytime in the near future (hmmm didn't I say that about skinny jeans once...something about Colonel Saunders and southern friend chicken legs!) As for leopard print pantaloons – never going to happen!

In fairness, by the third go-around, I found plenty of information and tid-bits that redeemed in part the quality of this likable little fashion mag. In fact, I’m even thinking of subscribing so-as to save myself $31 a year – that’s a half a Vogue subscription right there!! Oh yeah, and to be in with a chance to win a $1000 worth of clothing from Pepe Jeans London. Editor Justine Cullen offers an interesting insight into fashion week – not so glamorous when you are forced to stand for 16 hours in five inch platforms girlies, and I loved the two page tribute to the glam girls from SATC 2...stay tuned for my own take on how to ‘get the look.’ Sadly, I just had to hunt a little bit too hard to find them. Oh well, you can’t win them all. Would I buy it if I was you...yes if you are a true STYD fashionista because like me, you will keep reading the bloody thing until you hit fashion pay-dirt. If not, borrow it from a friend. You still might like it.

Milla’s hot tip: If you decide to pass on the July edition of STYD, then make sure you grab yourself the August publication on sale July 12 for your chance to win hundreds of pairs of shoes – now that floats my boat so much I'm practically flying. To get your hands on a pair of high-end, high heeled glammies (or flat and fabulous cheapies) all you have to do is follow the STYD team on Twitter to find out in which secret locations these little gems have been hiding. Alternatively check it out on www.shoptilyoudrop.com.au.
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