Tuesday, June 15, 2010

Sunday night review on Tuesday...Shop Til You Drop July '10

Ok, I know it’s not Sunday but I really wish it was...what a day! At least I looked good. I’ve got this working from home wardrobe down to a fine art and there was not a trackie dack in sight, although I am some ways off from flouncing about in a full length day gown alah SJP from SATC 2. Truth be told, I had a hard time motivating myself to write a review for the latest Shop Til You Drop. Partly a reflection on the mag itself – I found very little by the way of fashion that aroused my style sense, and partly because after the excitement of all things shapes and sizes that was June– required reading for anyone who dares cross the threshold of their local shopping centre - the July edition of STYD is a return, somewhat disappointingly, to the norm. Took me by complete surprise actually. It started off with all the right fluff and glitter - Alexa Chung, former sidekick from the first series of Gok’s Fashion Fix lounged on the front cover in all her edgy-glam-grunge glory against a back drop of all my new favourite purple-plum shades, whilst words like “how to splurge smart”, “work in fashion” and "426 of winter’s sexist buys” leapt from the page in embossed and appealing delight! Even the light and bright contents page with its glam jewelled bling, killer heels and must have electric blue chairs shouted promises of fashion, lifestyle and beauty like no other. Yet, as I flicked through the pages on the first run I began to realise that there was little that tempted and teased my heighted need to bolt out the door to find the perfect outfit for the lastest girl’s night out. In fact it took me a good two or three determined, never-say-die read-throughs before I found anything that floated my boat. The latest edition of STYD, while still trying to stay true to the tried and fabulously tested method of delivering how-to on a budget – the “how to get the looks for under $50” really do excel against a backdrop of fashion spreads that are almost way out of my age range let alone price range (!) - featured just a little bit too many high priced items for my usual liking and went a long to camouflaging the treasures that did exists even if in part. This is evidenced by a 12-page dedication to the Australian Fashion Week (Sydney) and all things run-way (pg48-59), and a return to buying “luxe” items – now that the GFC has apparently drifted away on a not-so-still breeze. There was for my mind, an over-concentration on pants in this issue. Now don’t get me wrong, I rather like a good pant – actually I love a good pant, my teeny tiny wardrobe is full of them, but the majority of those that graced the pages of the Shopping Spree feature (pg80-89) were rather scary and I really don’t care what anyone says...I can’t see myself in a pair of jeggings anytime in the near future (hmmm didn't I say that about skinny jeans once...something about Colonel Saunders and southern friend chicken legs!) As for leopard print pantaloons – never going to happen!

In fairness, by the third go-around, I found plenty of information and tid-bits that redeemed in part the quality of this likable little fashion mag. In fact, I’m even thinking of subscribing so-as to save myself $31 a year – that’s a half a Vogue subscription right there!! Oh yeah, and to be in with a chance to win a $1000 worth of clothing from Pepe Jeans London. Editor Justine Cullen offers an interesting insight into fashion week – not so glamorous when you are forced to stand for 16 hours in five inch platforms girlies, and I loved the two page tribute to the glam girls from SATC 2...stay tuned for my own take on how to ‘get the look.’ Sadly, I just had to hunt a little bit too hard to find them. Oh well, you can’t win them all. Would I buy it if I was you...yes if you are a true STYD fashionista because like me, you will keep reading the bloody thing until you hit fashion pay-dirt. If not, borrow it from a friend. You still might like it.

Milla’s hot tip: If you decide to pass on the July edition of STYD, then make sure you grab yourself the August publication on sale July 12 for your chance to win hundreds of pairs of shoes – now that floats my boat so much I'm practically flying. To get your hands on a pair of high-end, high heeled glammies (or flat and fabulous cheapies) all you have to do is follow the STYD team on Twitter to find out in which secret locations these little gems have been hiding. Alternatively check it out on www.shoptilyoudrop.com.au.

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